Apple’s New ‘iPhone Pocket’ Goes Down Like a Lead Balloon


Apple’s New ‘iPhone Pocket’ Goes Down Like a Lead Balloon

Apple usually gets people queuing around the block for their latest kit, but their newest release—the iPhone Pocket—has been met with a massive "What’s the point?" from the public. Essentially a designer pouch you stick onto your clothes to hold your phone, it’s being panned as a total waste of time.

Why everyone is taking the mickey

The reaction online, especially on sites like Reddit, has been pretty ruthless. Most people are pointing out the obvious: we already have pockets.

  The "Nonsense" Factor: Critics are calling it a "solution to a problem that doesn't exist." One user joked that they'd stick with the pockets their trousers came with, while others suggested your nan could probably knit something more useful.

 A Bit Rich: Beyond the jokes, there’s a real sense of frustration. People feel Apple is just pushing "stuff for the sake of stuff," which feels a bit tone-deaf in the middle of a cost-of-living crisis.

More than just a silly idea

It’s not just about it being a daft product; there’s a serious side to the backlash too:

 Environmental Hypocrisy: Apple talks a big game about being "green," but launching a redundant accessory means more plastic, more packaging, and more carbon emissions for something nobody actually needs.

 Innovation or Greed?: This has sparked a wider debate about whether big tech companies have actually run out of good ideas and are now just trying to see what they can get away with charging us for.

The Bottom Line

In short, the iPhone Pocket has become a bit of a laughing stock. Instead of being seen as a "must-have" fashion statement, it’s being held up as a prime example of tech-culture gone mad—overpriced, unnecessary, and a bit of a slap in the face to sustainability.

Would you like me to find out the actual UK price for this accessory, or perhaps look for some of the funniest memes currently doing the rounds?


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